AVCI, M.S., ÖZDEMİR, H., AKAGÜN, E. ve PARILTI, N. 2025. Fan Tribes and Brand Titans: The Role of Social Identity in Building Brand Equity in Fenerbahce S.K. and Panathinaikos B.C. Fan Groups. İşletme Araştırmaları Dergisi. 17, 4 (Ara. 2025), 3512–3523. DOI:https://doi.org/10.20491/isarder.2025.2165.