CEYHAN GÜNAY, A. The Effect of Digital Empathy on Purchase Intention: An Integrated Behavioral MCDM Study of Virtual Influencers and Chatbots. İşletme Araştırmaları Dergisi, [S. l.], v. 18, n. 1, p. 461–482, 2026. DOI: 10.20491/isarder.2026.2191. Disponível em: https://www.isarder.org/index.php/isarder/article/view/2524. Acesso em: 23 mar. 2026.