OZGEN, P. A New Model for Customer Equity. İşletme Araştırmaları Dergisi, [S. l.], v. 9, n. 4, p. 589–602, 2021. Disponível em: https://www.isarder.org/index.php/isarder/article/view/488. Acesso em: 18 eyl. 2025.