Yıldız, Erkan, ve Ayşe Akyol. 2021. “The Mediation Role Of Brand Preference On The Relationship Between Consumer–Based Brand Equity And Word Of Mouth Marketing”. İşletme Araştırmaları Dergisi 8 (3):19-41. https://www.isarder.org/index.php/isarder/article/view/329.