Alawadhi, R. ve Örs, M. (2021) “Effect of Celebirity Endorsement on Consumers Purchase Intention in the Mediation Effect of Brand Image”, İşletme Araştırmaları Dergisi, 12(1), ss. 454–468. Erişim adresi: https://www.isarder.org/index.php/isarder/article/view/1023 (Erişim: 28 Ocak 2026).