Yıldız, E. ve Akyol, A. (2021) “The Mediation Role Of Brand Preference On The Relationship Between Consumer–Based Brand Equity And Word Of Mouth Marketing”, İşletme Araştırmaları Dergisi, 8(3), ss. 19–41. Erişim adresi: https://www.isarder.org/index.php/isarder/article/view/329 (Erişim: 19 Mayıs 2024).