An Investigation on Satisfaction of Domestic Tourist from Ankara Shopping Fest under the Tourism of Festival

Abstract

Concentration of Tourism mostly in coastal of Turkey, in certain centers and in summer season stands out as a major problem. A tourism mobility that, spread over 12 months, and including inner zones is emphasized also in 2023 Tourism Strategy of Turkey. Therefore, increasing the diversity of tourism such as festivals, which started to increase number of events. Hence, investigated in this study, satisfaction levels from Ankara Shopping Fest of domestic tourists, who came to Ankara during "Ankara Shopping Fest" which, organized in Ankara on 8 June to 1 July 2012 period. Descriptive research method used in the study. The aims in this study, determination of the views of local tourists about Ankara Shopping Fest and to investigate the satisfaction from the festival. 336 domestic tourists as visitors during the festival in Ankara were the sample of research. Questionnaire technique was used as a data collection technique. The questionnaire consisted of three parts, the first section was demographic variables. The second section was located expressions for Ankara Shopping Fest. Some statical analysis made to data in the result of research. These analyses were frequecy analysis, t tests and ANOVA tests. As a result of the t-tests and ANOVA tests significant differences were found between gender, age, level of income and civil staus of domestic tourists who came to Ankara during the festival.